Not every store sells the same type of products, and not every customer cares about the same comparison criteria. Fo example, when someone comes to buy a laptop will compare technical and complex features like RAM, processor speed, and performance, while a store selling a skin care products will focuses more on ingredients, skin type, and product size.
This means, every store has different needs and system and requires different comparison table with different fields tailored to its product.
That’s exactly what the WooCommerce Product Comparison provides with its Customizable Comparison Fields feature.
What is the Customizable Comparison Fields
This feature lets store owners choose what appears in the comparison table and what to hide. So, they can select which product features, attributes, prices plan, and any custom field appear in the compression table.
What distinguishes this feature is that they can also add custom fields that are specific to their products.
Why It Matters
- A Table that Fits Every Type of Store
There is no one size fits all comparison table for every type of store. That’s why this feature gives them the full flexibility to build a comparison table tailored to their products and highlight the attributes their customers actually care about when comparing.
- Cleaner Tables, Clearer Choices
Sometimes comparison tables are filled with too many details and columns that don’t actually help the customer, making them just as confusing. That’s why when you choose what appears in the table, you keep it clean, scannable, and focused on the information customers truly need to compare.
- Relevant Information Drives Faster Decision
Relevant information makes it easier for customers to compare products and take the right decision.
Who Benefits from This Feature
- Stores With Specialized or Technical Products
If your store sells complex products with unique features and detailed specifications that are critical to the buying decision, this feature ensures those details ae always front and center in the comparison table.
- Agencies & Freelancers
Every client has a different product catalog with different features that need a different comparison table. This feature gives you the flexibility to build a tailored tables for each client, without custom development.
- Marketing Team
This feature helps them to highlight the features that influence buying decisions.