How To Set Featured Products In Woocommerce

How to Set Featured Products in WooCommerce: A Comprehensive Guide

WooCommerce is one of the most versatile and widely-used eCommerce platforms available today. Whether you’re a small business owner or a large retailer, WooCommerce provides a robust solution to manage your online store. One of the key features that can enhance your store’s visibility and sales is the ability to set featured products. This guide will walk you through the process of highlighting specific products as featured in WooCommerce, ensuring they capture the attention of your visitors.

Why Feature Products in WooCommerce?

Featuring products in WooCommerce allows you to showcase specific items prominently on your store. This can be beneficial for:

**Highlighting new arrivals**: Draw Explore this article on How To Speed Up Woocommerce Site attention to the latest additions in your catalog.
**Promoting bestsellers**: Let customers know which products are popular.
**Seasonal specials**: Feature holiday or seasonal items to boost sales.
**Clearance items**: Move old stock more quickly by placing it front and center.

By strategically featuring products, you can guide customers towards key items, potentially increasing your conversion rates and overall sales.

Steps to Set Featured Products in WooCommerce

Step 1: Access Your WooCommerce Dashboard

To begin, log into your WordPress admin dashboard. From there, navigate to WooCommerce on the sidebar menu. Under WooCommerce, select Products. This will take you to the product management area of your store.

Step 2: Choose the Product to Feature

In the Products list, browse through your inventory to find the product you wish to feature. To make the process quicker, you can use the search bar or filter options to locate the product.

Step 3: Mark the Product as Featured

Once you’ve found the product, hover over it, and you’ll see several options appear beneath the product name. Click on the star icon (☆) next to the product title. When the star turns solid, it indicates that the product is now featured.

Alternative Explore this article on How To Add Custom Field In Woocommerce Method: Editing the Product

If you prefer setting a featured product through the product edit screen, follow these steps:

1. Click on the product name to enter the edit page.

2. Scroll down to the Product Data section.

3. Look for the Catalog Visibility option.

4. Click the Edit link next to it, then select the Featured checkbox.

5. Save changes to update the product status.

Step 4: Display Featured Products on Your Store

With your products marked as featured, you might want to display them on your homepage or in a specific section of your store. Here’s how:

#### Using Learn more about How To Delete Woocommerce From WordPress a Widget

1. Navigate to Appearance > Widgets.

2. Add the WooCommerce Featured Products widget to your desired widget area (such as the homepage sidebar).

3. Configure the widget settings to specify how many featured products to display.

#### Using a Shortcode

You can also display featured products using a shortcode. Insert the following into a page or post:

 

	WooBeWoo top
Rated 5.00 out of 5
	$15.00

	
	Compare


	Product compare
	
		
	
	
		products

**per_page**: Defines how many products to display.
**columns**: Sets the number of columns for product layout.

Step 5: Customize the Appearance

To make your featured products stand out, you might want to customize their appearance using CSS or a page builder plugin. This can help align the design with your store’s branding and enhance the user experience.

Best Practices for Featuring Products

**Rotational Strategy**: Regularly update your featured products to keep your store fresh and engaging for returning visitors.
**Analytics Insight**: Use analytics to determine which products perform well when featured and adjust your strategy accordingly.
**A/B Testing**: Experiment with different products and positions to find the most effective configuration for your audience.

Conclusion

Setting featured products in WooCommerce is a straightforward process that can significantly impact your online store’s performance. By strategically highlighting key products, you can drive more attention and potentially increase sales. Remember to regularly update and assess the effectiveness of your featured products using data-driven insights. With WooCommerce’s flexible options, you have all the tools you need to optimize your store’s product display.

By following this guide, you’ll be well on your way to harnessing the power of WooCommerce’s featured product features to enhance your store’s visibility and success.