3 Ways to Use the Woocommerce Product Filter for Increased Sales

December 13, 2022

What are the main benefits of using WooCommerce software? Ease of use for your customers, a seamless purchasing process, and detailed reporting to help you grow your business. That last one may not be as exciting as the others, but it’s still an important part of any WooCommerce site. Without relevant and accessible product data, your visitors won’t be able to find the products they want to buy. And without a clear buying process, they won’t be able to buy them. Arguably one of the most important elements in any WooCommerce store is the filters on each product page. These allow users to narrow down their search results based on various criteria such as size, colour, price and more. The more filters we have available on our site, the easier it is for our customers to find what they’re looking for.

3 Reasons to Add a Woocommerce Product Filter to Your Site

Before we take a look at how to create a product filter for your WooCommerce site and what it can do for you, let’s establish why it’s so important in the first place. First and foremost, the product filter is one of the most commonly used elements on an WooCommerce site. Visitors expect to be able to filter products based on their needs, and a site that doesn’t offer this will likely see lower engagement and fewer sales. The filter is also a great way to engage customers who are unsure about what they’re looking for. By offering them several different ways to narrow down their search, you give them a starting point.

Woocommerce Product Filter

  1. Increase Visitor Engagement

There are two main reasons for increasing visitor engagement. The first is that it will get more people interacting with your site. That means more likes, shares, and comments – all of which can be repurposed to create more exposure for your brand. The second reason is that higher engagement leads to more traffic, and that means more sales. So, how do you get more visitors to interact with your store? One way is to offer more filters on each product page. Rather than just offering size and colour as options, add as many filters as possible to each product page. By offering more filters, you’ll make it much easier for your visitors to find exactly what they’re looking for. That means more people will be able to purchase your products, and they’ll likely spend more, too.


  1. Boost Sales by Providing Clear Paths to Purchase

Product filters aren’t just a way to engage customers, they’re also a great way to provide clear paths to purchase. Having a filter for every possible variation of a product not only makes it easier for customers to find what they’re looking for, it also makes it easier for them to buy it. By having a filter for size, colour, price, and more, you give your customers a clear path to purchase. That means less confusion, less leaving the page and ultimately more sales.


  1. Provide Clear, Convenient Product Data

Finally, filters are more than just a way to engage customers and create clear paths to purchase. They’re also a great way to access product data. By filtering products based on size, colour, and other criteria, you can quickly and easily see what products exist in your store. That means you can add product information to your website more quickly and easily. It also means that your visitors will be able to view related products without having to navigate away from the product page.

shop filter by woobewoo


There are many reasons to add a Woocommerce product filter to your site. It’s a great way to engage your customers, boost sales by providing clear paths to purchase, and provide clear and convenient product data. Additionally, a filter makes it easier for you to create more targeted product listings, which in turn makes it easier for your customers to find what they’re looking for. If you’re serious about growing your WooCommerce store, you need to be serious about product filtering. It’s one of the most important elements of any WooCommerce site, and it’s a great way to boost engagement, conversions, and revenue.

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