Sometimes we have a product compressive table full of products, features, prices, and details, yet we still struggle to make a decision. But when we see something highlighted with a bold label like “Best Seller“, “New Arrival“, “Recommended“, or “Best for you” we’re naturally drawn to it, click on it faster, and often end up choosing it, right?
That’s exactly what the WooCommerce Product Pricing Table plugin offers with its Highlight Featured Plans feature.
What is the Highlight Featured Plans
This feature applies a distinct visual style to any plan or product column you want to highlight as “Featured“, “Recommended“, or “Most popular“. It allows you to see design elements like badges, background colors, and labels to make highlighted option stand out instantly.
This helps guide your customers naturally toward the preferred choice, without the need for extra text or pushy sales tactics. Whether you want to highlight you best seller plan or draw attention to a new or special offer, this feature gives you the visual tools to do it effortlessly.
Why It Matters
- Guide Decisions Without Pressure
Instead of pushing aggressive promotions on customers, this feature helps you promote the plan you want in a visual and natural way, presenting it as a helpful recommendation rather than a forced sale, building trust between your customers and your store.
- Reduce Decision Paralysis
Sometimes product comparisons can be difficult, especially when products are very similar and prices are close. This creates something called “Decision Paralysis“, and a customer who can’t decide is a customer who doesn’t buy, which mean a lost sale.
That’s why this feature helps reduce that hesitation by guiding customers toward a decision through a clearly highlighted plan.
- Increase Average Order Value
Usually, the highlighted plan is often your highest value option, whether it’s premium tier, a best seller package, or a recommended choice. By naturally drawing customers’ attention to it and encouraging them to choose it, you can increase your average order vale without any extra effort.
Who Benefits from This Feature
- Stores Selling Tried Products or Subscriptions Plans
If you store offers multiple subscriptions plans, highlighting the “Recommended or Best seller option” is essential to guide customers toward the best choice.
- Agencies & Freelancers
Clients vary in the products and services they offer, so having a feature like Highlight Featured Plans is essential to draw attention to the plans they want customers to notice most.