How To Change Featured Products In Woocommerce

How to Change Featured Products in WooCommerce: A Comprehensive Guide

If you’re running an online store using WooCommerce, you know the importance of showcasing your best products. Featured products are a great way to highlight specific items, draw customer attention, and boost sales. However, you might be wondering how to change these featured products as your inventory or marketing focus evolves. This comprehensive guide will walk you through the process, ensuring your WooCommerce store remains dynamic and engaging.

Why Feature Products in WooCommerce?

Featuring products on your WooCommerce store is a strategic move for several reasons:

Highlight Bestsellers: Showcase items that are popular with your customers.
Promote New Arrivals: Draw attention to the latest additions to your inventory.
Drive Sales for Specific Items: Push sales for products with higher margins or those that need a sales boost.
Enhance Customer Experience: Help customers discover products they might have missed otherwise.

Steps to Change Featured Products in WooCommerce

Changing featured products in WooCommerce is a straightforward process, but it requires a few steps to ensure everything is correctly set up. Follow these guidelines to effectively manage your featured products.

Step 1: Access Your WooCommerce Dashboard

To begin, log into your WordPress dashboard where WooCommerce is installed. Once logged in, navigate to the WooCommerce section on the left-hand sidebar.

Step 2: Navigate to Products

In the WooCommerce menu, click on Products. This will take you to the Products page, where all your store’s products are listed.

Step 3: Identify the Product to Feature

Scroll through your product listings or use the search function to find the product you want to feature. You can also filter products by category, tags, or attributes to narrow down your search.

Step 4: Edit Product Visibility

Once you’ve identified the product, hover over its title, and click on Edit. This will take you to the product’s edit page.

Step 5: Set Product as Featured

On the product edit page, locate the Product Data meta box. Here, you will find various settings for the product. To set the product as featured, follow these steps:

In the right-hand sidebar, look for the Catalog visibility setting.
Click on the Edit link next to it.
A dropdown menu will appear. Check the box labeled “This is a featured product”.
Click on OK to save the change.

Step 6: Update Your Product

Once you’ve set the product as featured, scroll to the top of the page and click the Update button to save your changes. The product is now set as a featured product on your WooCommerce store.

How to Display Featured Products on Your Website

After setting up your featured products, you’ll want to display them prominently on your website. WooCommerce offers several ways to showcase these items:

Using WooCommerce Shortcodes

WooCommerce provides shortcodes to display featured products on any page or post. Use the following shortcode to display featured products:

 

	WooBeWoo top
Rated 5.00 out of 5
	$15.00

	
	Compare


	Product compare
	
		
	
	
		products

You can customize the number of products displayed and the number Discover insights on How To Setup Payment Gateway In Woocommerce of columns by adding attributes to the shortcode:

 

	WooBeWoo top
Rated 5.00 out of 5
	$15.00

	
	Compare

Widget Areas

If your theme supports widgets, you can add a Featured Products widget to any widget-ready area such as the sidebar or footer. To do this:

Go to Appearance > Widgets.
Find the WooCommerce Featured Products widget.
Drag and drop it into your desired widget area.
Configure the widget settings by selecting how many products to display and other preferences.

Custom Page Templates and Blocks

If you’re using a page builder or custom theme, you might have options to insert featured products through blocks or custom page templates. Check your theme’s documentation for specific instructions on how to add featured products using these methods.

Tips for Optimizing Featured Products

To maximize the impact of your featured products, consider the following tips:

Rotate Regularly: Keep your featured products list fresh by rotating items regularly. This keeps your store dynamic and encourages repeat visits.
Use High-Quality Images: Ensure that your featured products have high-quality images. This enhances visual appeal and improves customer engagement.
Write Compelling Descriptions: Craft engaging product descriptions that highlight the unique features and benefits of each item.
Analyze Performance: Use analytics tools to track the performance of your featured products. Adjust your strategy based on which products convert best.

Conclusion

Changing featured products in WooCommerce is an effective way to keep your online store engaging and relevant. By following this comprehensive guide, you can easily manage and display featured products, optimizing your store for better customer experience and increased sales. Remember to regularly update and analyze your featured products strategy to align with your business goals.

By mastering these aspects, you’ll not only enhance your WooCommerce store but also elevate its overall features and products presentation, ensuring a seamless and attractive shopping experience for your customers.