How to Show Related Products in WooCommerce: A Comprehensive Guide

If you’re running an online store using WooCommerce, enhancing customer experience is crucial for increasing sales. One effective way to achieve this is by displaying related products to your customers. This guide will walk you through the process of how to show related products in WooCommerce, optimizing your store for better engagement and conversion rates.

Why Show Related Products?

Displaying related products on your WooCommerce store is not just a design feature; it’s a strategic tool that can significantly boost your sales. Here’s why you should consider it:

• **Increase Average Order Value**: By showing related products, you encourage customers to add more items to their cart.
• **Enhance User Experience**: Helps customers discover additional products they may be interested in.
• **Reduce Bounce Rate**: Keeps visitors engaged on your site, reducing the likelihood of them leaving too soon.

How to Show Related Products in WooCommerce

WooCommerce automatically displays related products based on categories and tags. However, you can customize this feature to better suit your store’s needs. Follow these steps to optimize the display of related products:

1. **Understanding WooCommerce Related Products**

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WooCommerce uses a simple logic to display related products:

• **Categories**: Products that share the same category are considered related.
• **Tags**: Products with similar tags are shown as related items.

2. **Customizing Related Products Using Plugins**

For more control over the related products displayed, consider using a WooCommerce plugin. Here are some popular options:

• **Related Products for WooCommerce**: This plugin provides advanced control over how related products are shown.
• **YITH WooCommerce Frequently Bought Together**: Offers customization options and boosts cross-selling.

3. **Manually Set Up Related Products**

In some cases, you might want to manually select which products are displayed as related. Here’s how you can do that:

• Go to your WordPress dashboard and navigate to **Products**.
• Edit the product for which you want to set related items.
• Scroll down to the **Linked Products** section.
• Add products in the **Upsells** field for suggested alternatives.
• Use the **Cross-sells** field for products to show in the cart.

4. **Modify Related Products via Code**

For those comfortable with coding, you can customize related products through your theme’s functions.php file. Here’s a basic snippet to change the number of related products displayed:

 add_filter( 'woocommerce_output_related_products_args', Explore this article on How To Add Product Filter In Woocommerce 'custom_related_products_args', 20 ); function custom_related_products_args( $args ) { $args['posts_per_page'] = 4; // Display 4 related products $args['columns'] = 4; // Arrange them in 4 columns return $args; } 

5. **Optimize Related Products for SEO**

To ensure your related products contribute positively to your SEO efforts, consider Discover insights on How To Add Content To The Woocommerce Single Product Page the following:

• **Use Descriptive Titles**: Ensure your product titles are descriptive and keyword-rich.
• **Optimize Product Images**: Use alt tags that include relevant keywords.
• **Maintain a Fast Loading Time**: Optimize images and scripts to keep page load times minimal.

6. **Test and Analyze**

Once you’ve set up your related products, it’s essential to monitor their performance:

• Use Google Analytics to track engagement and conversion rates.
• Test different configurations to see which setup yields the best results.

Conclusion

Showing related products in WooCommerce is a powerful strategy to enhance your store’s functionality and boost sales. By understanding WooCommerce’s default settings and exploring additional customization options, you can tailor the display of related products to better align with your business goals. Whether you opt for plugins, manual settings, or code modifications, ensuring your related products are optimized for SEO will help in driving more traffic and conversions.

Implement these strategies today to see a noticeable improvement in your WooCommerce store’s performance. Remember, the key is to offer your customers a seamless shopping experience, and showing them the right related products is a significant step in that direction.

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By following this comprehensive guide, you can effectively show related products in your WooCommerce store, enhancing customer experience and driving sales.