Comprehensive Guide: How to Add Brand Name in WooCommerce

In today’s competitive e-commerce landscape, establishing a strong brand identity is crucial. If you’re using WooCommerce to power your online store, you may want to add brand names to your product listings to enhance visibility and improve customer experience. This guide will walk you through the process, ensuring your store stands out in the crowded market.

Why Add Brand Names to WooCommerce?

Adding a brand name to your WooCommerce products can significantly boost your store’s credibility. Here’s why:

• **Improved Customer Trust**: Brands often carry a reputation that can influence buying decisions.
• **Enhanced Product Discovery**: Customers often search for products by Read more about How To Get Product Short Description In Woocommerce brand, making it easier for them to find what they need.
• **SEO Benefits**: Including brand names can help your products rank higher in search results for brand-specific queries.

Methods to Add Brand Names in WooCommerce

Method 1: Using Product Attributes

Product attributes in WooCommerce are a simple way to add brand names to your products.

1. Navigate to WooCommerce Settings:

• Go to your WordPress Dashboard.
• Click on **Products** > **Attributes**.

2. Create a New Attribute:

• In the **Name** field, type “Brand.”
• Leave the **Slug** field empty or type “brand” for clarity.
• Click on **Add Attribute**.

3. Configure Terms:

• Click on the **Configure terms** link next to your new Brand attribute.
• Add the brand names you wish to use as terms.

4. Assign Brand to Products:

• Go to **Products** > **All Products**.
• Edit a product and scroll down to the **Product data** section.
• Under the **Attributes** tab, add your Brand attribute and select the appropriate brand name.

Method 2: Using a WooCommerce Brand Plugin

For more advanced features, consider using a dedicated WooCommerce brand plugin.

#### Recommended Plugin: Perfect Brands for WooCommerce

1. Install the Plugin:

• Go to **Plugins** > **Add New**.
• Search for “Perfect Brands for WooCommerce.”
• Click **Install Now** and then **Activate**.

2. Configure the Plugin:

• Navigate to **WooCommerce** > **Settings** > **Brands**.
• Set up your brand taxonomies and display options.

3. Add Brands to Products:

• Edit your products and find the **Brands** section.
• Select or add a new brand name.

Method 3: Custom Code Solution

For those comfortable with coding, adding brand names can be done via custom code.

 add_action('init', 'create_brand_taxonomy', 0); 

function create_brand_taxonomy() {

$labels = array(

‘name’ => _x(‘Brands’, ‘taxonomy general name’),

‘singular_name’ => _x(‘Brand’, ‘taxonomy singular name’),

‘search_items’ => __(‘Search Brands’),

‘all_items’ => __(‘All Brands’),

‘edit_item’ => __(‘Edit Brand’),

‘update_item’ => __(‘Update Brand’),

‘add_new_item’ => __(‘Add New Brand’),

‘new_item_name’ => __(‘New Brand Name’),

‘menu_name’ => __(‘Brands’),

);

register_taxonomy(‘brand’, array(‘product’), array(

‘hierarchical’ => true,

‘labels’ => $labels,

‘show_ui’ => true,

‘show_admin_column’ => true,

‘query_var’ => true,

‘rewrite’ => array(‘slug’ => ‘brand’),

));

}

• **Add the above code** to your theme’s `functions.php` file.
• This creates a custom taxonomy called “Brand” that you can assign to products.

Check out this post: How To Reset Woocommerce Settings

Display Brand Names on the Product Page

Once you’ve added brand names, it’s essential to display them on the product pages for customer visibility.

Method 1: Via WooCommerce Settings

If using a plugin like Perfect Brands, configure the display settings within the plugin to show brand names on product pages.

Method 2: Custom Template Code

For those using custom Discover insights on How To Disable Coupon In Woocommerce code, you can modify your theme’s product template file to display the brand name.

 global $product; $terms = get_the_terms($product->get_id(), 'brand'); if ($terms && !is_wp_error($terms)) { $brand_names = array(); foreach ($terms as $term) { $brand_names[] = $term->name; } echo '
Brand: ' . implode(', ', $brand_names) . '
'; } 

Place the above code in your `single-product.php` file within the WooCommerce loop to display the brand name.

Conclusion

Adding a brand name to your WooCommerce store is a strategic move to enhance product discoverability and credibility. Whether you choose to utilize product attributes, a dedicated plugin, or custom code, integrating brand names into your product listings can provide a competitive edge in the e-commerce market. By following the steps outlined in this guide, you’re on your way to creating a more robust and appealing online storefront.