How to Display Coupons in WooCommerce: A Comprehensive Guide

WooCommerce is a powerful eCommerce platform that allows businesses to sell products online with ease. One of the most effective marketing strategies to increase sales and customer engagement is by offering coupons. In this guide, we will explore how to effectively display coupons in WooCommerce, enhancing your store’s appeal and boosting conversions.

Why Use Coupons in WooCommerce?

Coupons can be a game-changer for your WooCommerce store, providing numerous benefits including:

• Encouraging first-time purchases by offering discounts to new customers.
• Increasing customer loyalty by rewarding repeat purchases.
• Boosting average order value by setting minimum purchase requirements for discounts.
• Clearing out old inventory through targeted discount campaigns.

Creating Coupons in WooCommerce

Before you can display coupons on your WooCommerce store, you need to create them. Follow these steps:

1. Navigate to WooCommerce Dashboard: Log into your WordPress admin panel and go to WooCommerce > Coupons.

2. Add a New Coupon: Click on ‘Add Coupon’. Here, you can enter the coupon code and description.

3. Set Coupon Data: Configure the discount type, amount, and any usage restrictions or limits. Options include:

• Discount Type: Fixed cart discount, percentage discount, or fixed product discount.
• Coupon Amount: The value of the discount.
• Usage Restrictions: Minimum spend, maximum spend, and individual use only.
• Usage Limits: Total usage limit or limit per user.

4. Publish Coupon: Once configured, click ‘Publish’ to make the coupon live.

Methods to Display Coupons in WooCommerce

1. Display Coupons on Product Pages

Adding coupons directly to product pages can encourage customers to make a purchase. To achieve this:

• Use Shortcodes: WooCommerce provides shortcodes to display coupons. For instance, you can add the following shortcode to a product description or page content:

 [coupon_shortcode code="YOURCOUPONCODE"] 

Replace “YOURCOUPONCODE” with your actual coupon code.

2. Display Coupons in the Cart

Encourage customers to complete their purchases by displaying available coupons in the cart:

• Custom Code Snippet: Add the following code to your theme’s `functions.php` file to display a message with a coupon code in the cart:

 add_action('woocommerce_before_cart', 'display_coupon_message'); 

function display_coupon_message() {

echo ‘

Use code DISCOUNT10 to get 10% off!

‘;

}

3. Use Widgets to Display Coupons

WooCommerce allows you to use widgets to display coupons in various areas of your site:

• Navigate to Appearance > Widgets: Drag the ‘Text’ widget to your desired widget area.
• Insert Coupon Details: Include the coupon code and any promotional text.

4. Display Coupons on Checkout Page

Remind customers of available discounts right before they finalize their purchase:

• WooCommerce Customizer: Go to WooCommerce > Settings > Checkout and enable the option to display coupon forms on the checkout page.
• Custom Code Snippet: For more customization, use this code snippet in `functions.php`:

 add_action('woocommerce_before_checkout_form', 'display_checkout_coupon_message'); 

function display_checkout_coupon_message() {

echo ‘

Use code CHECKOUT20 for 20% off at checkout!

‘;

}

5. Use Plugins for Advanced Display Options

There are several plugins available that Read more about How To Configure Woocommerce In WordPress can enhance the way coupons are displayed in WooCommerce:

• Smart Coupons for WooCommerce: Offers features like automatic coupon application, URL coupons, and more.
• Advanced Coupons: Provides additional functionalities such as BOGO deals and scheduled coupons.

Best Practices for Displaying Coupons

Optimize Coupon Visibility

• Strategic Placement: Ensure coupons are visible on high-traffic pages such as the homepage, product pages, and checkout.
• Clear Call-to-Action (CTA): Use compelling CTAs to encourage customers to use the coupons.

Use Eye-Catching Designs

• Visual Elements: Use banners, pop-ups, or sliders to draw attention to your coupons.
• Consistent Branding: Ensure the design aligns with your brand’s overall aesthetic.

Monitor Coupon Performance

• Analytics: Use WooCommerce analytics or Google Analytics to track coupon usage and conversion rates.
• A/B Testing: Experiment Check out this post: How To Change Store Notice Color Woocommerce with different coupon placements and designs to see what works best.

Conclusion

Displaying coupons in WooCommerce is a powerful strategy to attract and retain customers. By following the methods outlined in this guide, you can effectively integrate coupons into your WooCommerce store, encouraging higher sales and customer satisfaction. Remember to regularly update and optimize your coupon strategies to align with market trends and customer preferences.

By leveraging the power of coupons, you not only enhance customer experience but Learn more about How To Edit Woocommerce Checkout Page WordPress also significantly boost your store’s performance. Happy selling!