How to Hide Price in WooCommerce: A Comprehensive Guide

If you’re running an online store using WooCommerce, there might be occasions when you want to hide prices from certain users. Whether it’s to encourage users to contact you for pricing, create exclusivity, or manage wholesale pricing, hiding prices can be a strategic move. This guide will walk you through the steps on how to hide price in WooCommerce effectively.

Why Hide Prices in WooCommerce?

Before diving into the technical steps, it’s essential to understand why you might want to hide prices:

• **Encourage User Interaction**: By hiding prices, you can encourage potential customers to contact you for more information, opening up opportunities for personalized sales pitches.
• **Manage Wholesale Pricing**: If you have different pricing structures for retail and wholesale, hiding prices for regular users can prevent confusion.
• **Create Exclusivity**: By not displaying prices, you can create a sense of exclusivity or premium branding for your products.

Methods to Hide Prices in WooCommerce

1. Using WooCommerce Settings

By default, WooCommerce does not provide a direct option to hide prices from specific users. However, you can manage this to some extent using Catalog Visibility Options:

• Navigate to **WooCommerce > Settings > Products > Catalog Visibility Options**.
• Adjust the settings to hide prices and add-to-cart buttons for specific roles or user groups.

2. Using a Plugin

For a more tailored approach, consider using a plugin. Several plugins are available that offer more flexibility and features:

#### Best Plugins to Hide Prices:

• **WooCommerce Catalog Mode**: This plugin allows you to hide prices and the add-to-cart button for non-logged-in users or specific user roles.
• **Hide Price & Add to Cart Button**: A straightforward plugin to hide prices globally or for specific products.

How to Install a Plugin:

1. Go to your WordPress admin panel and click on Plugins > Add New.

2. Search for the desired plugin in the search bar.

3. Click Install Now and then Activate.

3. Adding Custom Code

If you’re comfortable with coding, adding custom snippets can be an effective way to hide prices without a plugin. Use the following code snippet to hide prices:

 add_filter('woocommerce_get_price_html', 'hide_price_for_guests'); function hide_price_for_guests($price){ if(!is_user_logged_in()){ $price = ''; } return $price; } 

• **Step-by-Step to Add Code**:

1. Navigate to Appearance > Theme Editor.

2. Select the `functions.php` file of your active theme.

3. Copy and paste the above code snippet into the file.

4. Save the changes.

Important: Always create a child theme before making changes to your theme files to prevent losing customizations during theme updates.

4. Using CSS

Another simple method is to hide prices using CSS. This method is less flexible but can work in straightforward scenarios:

 .price { display: none; } 

• **How to Add CSS**:

1. Go to Appearance > Customize.

2. Click on Additional CSS.

3. Paste the above CSS code and publish the changes.

5. Creating a Custom User Role

You can create a custom user role that does not have access to product prices. This involves using a plugin like User Role Editor to manage capabilities.

SEO Considerations

While hiding prices can be beneficial for strategic reasons, ensure it doesn’t affect your SEO negatively:

• **User Experience**: Ensure the process of requesting a price is smooth and user-friendly.
• **Content Optimization**: Keep product descriptions detailed and optimized for SEO to maintain search visibility.
• **Call-to-Action**: Use clear call-to-action buttons to guide users on how Explore this article on How To Edit Woocommerce Email Templates to contact you for pricing details.

Conclusion

Hiding prices in a WooCommerce store can be a powerful strategy, whether you’re managing wholesale accounts, encouraging customer interaction, or creating a luxury brand experience. Choose the method that aligns best with your business goals and technical expertise. Whether using plugins, custom code, or CSS, WooCommerce offers flexibility to tailor your store to your needs.

By implementing these techniques, you can effectively manage price visibility and enhance your WooCommerce store’s functionality. Remember, always test any changes in a staging environment before applying them to your live site to ensure everything works seamlessly.