How to Remove "Built with WooCommerce" in Emails: A Comprehensive Guide - WBW

If your WooCommerce store sends transactional emails, you may have noticed the “Built with WooCommerce” tagline in the footer. While it highlights the platform, it might not match your brand’s professional image. This guide will show you how to remove it, giving your emails a cleaner, more personalized look.

Why Remove “Built with WooCommerce”?

Removing this tagline can improve your emails in several ways:

Brand Consistency: Keep all communications aligned with your brand identity.
Professionalism: Eliminate unnecessary elements for a polished appearance.
Customer Experience: Cleaner emails improve readability and engagement.

Steps to Remove “Built with WooCommerce”

Step 1: Backup Your Site

Before making any changes, back up your WordPress site. This ensures you can restore your site if anything goes wrong.

Step 2: Access Your Theme’s `functions.php` File

Log in to your WordPress Dashboard.
Go to Appearance > Theme Editor.
Open the functions.php file of your active theme.

⚠️ Tip: Using a child theme is recommended to prevent losing changes during theme updates.

Step 3: Add Custom Code

Insert the following snippet at the end of your functions.php file:

add_filter( ‘woocommerce_email_footer_text’, ‘custom_woocommerce_footer_text’ );

function custom_woocommerce_footer_text( $footer_text ) {
$footer_text = ”; // Removes the default footer text
return $footer_text;
}

How it works: This code uses the woocommerce_email_footer_text filter to replace the default footer text with an empty string, effectively removing the “Built with WooCommerce” line.

Step 4: Save Your Changes

Click Update File. Make sure there are no syntax errors—one small mistake can break your site.

Step 5: Test Your Emails

Send a test email to check:

Desktop and mobile layouts
Correct removal of the default WooCommerce footer
Consistency across different email clients

Additional Tips for WooCommerce Email Customization

Removing the default tagline is just the start. To further enhance your emails:

Design: Use plugins like WooCommerce Email Customizer to improve visuals.
Content: Personalize messages for better engagement with your customers.
Automation: Combine email customization with marketing automation for timely and relevant communications.
Testing: Regularly test emails to ensure they display correctly in Gmail, Outlook, Apple Mail, etc.

Optional: Use a Plugin for Email Customization

If you prefer a plugin-based solution, you can use tools like Email Customizer for WooCommerce. This allows you to remove default text, edit headers, footers, and fully design emails without touching code.

Conclusion

Removing the “Built with WooCommerce” tagline improves professionalism, reinforces your brand, and enhances customer experience. By following these steps, backing up your site, adding custom code, and testing your emails, you can create clean, brand-aligned emails that make a strong impression.

Remember, the details matter. Every email is an opportunity to reinforce trust and showcase your brand’s quality.

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