How to Add Related Products in WooCommerce: A Comprehensive Guide
WooCommerce is a powerful eCommerce platform that provides a multitude of features to help you manage your online store. One of the essential features for enhancing customer experience and increasing sales is the ability to add related products. In this comprehensive guide, we will walk you through the process of effectively adding related products in WooCommerce. This guide is designed to be SEO-friendly, ensuring your store gets the visibility it deserves.
Why Add Related Products in WooCommerce?
Adding Learn more about How To Add Short Description In Woocommerce Shop Page related products in WooCommerce is a strategic move for any online store owner. Here’s why it matters:
- **Increase Sales**: By showcasing products that complement or are similar to what a customer is viewing, you can encourage additional purchases.
- **Improve Customer Experience**: Offering related products helps customers find what they need more efficiently, enhancing their shopping experience.
- **Boost SEO**: Related products can improve internal linking, Check out this post: How Much To Charge For A Woocommerce Site which is beneficial for your store’s SEO.
- **Advantages**: Easy to set up, no additional plugins required.
- **Disadvantages**: Limited control over which products are shown as related.
- Navigate to your WooCommerce dashboard.
- Go to **Products** > **All Products**.
- Select the product you wish to edit.
- Scroll down to the **Product Data** section.
- Click on the **Linked Products** tab.
- Under the **Cross-sells** field, search and add products you want to display as cross-sells.
- Follow the same steps as cross-sells until you reach the **Linked Products** tab.
- Under the **Upsells** field, search and add your desired products.
- **YITH WooCommerce Frequently Bought Together**: This plugin allows you to add a frequently bought together section, similar to Amazon’s feature.
- **Related Products for WooCommerce**: This plugin provides extensive customization options for Read more about How To Customize Woocommerce Login Page displaying related products.
- Install and activate your chosen plugin from the WordPress plugin repository.
- Navigate to the plugin settings and configure the related products options according to your preferences.
- Use the plugin’s shortcode or widget to display related products on your product pages.
Methods to Add Related Products in WooCommerce
1. Use Built-in WooCommerce Settings
WooCommerce automatically displays related products based on shared tags and categories. However, these default settings might not always meet your specific needs.
2. Use Cross-Sells and Read more about How To Add Variation Product In Woocommerce Upsells
WooCommerce allows you to add related products through cross-sells and upsells. Here’s how you can configure them:
#### Cross-Sells
Cross-sells are related products that you promote during the checkout process.
#### Upsells
Upsells are products you recommend as a better or higher-end alternative to the product currently being viewed.
3. Use WooCommerce Plugins for More Control
If you need more control over your related products, consider using a WooCommerce plugin. Here are some popular options:
#### How to Use a Plugin
4. Custom Code to Add Related Products
For those with coding experience, you can add related products by customizing your theme’s files. Here’s a basic example using PHP:
function custom_related_products() { global $product; $args = array( 'posts_per_page' => 4, 'columns' => 4, 'orderby' => 'rand', ); $related_products = wc_get_related_products($product->get_id(), $args['posts_per_page']); foreach ($related_products as $related_product_id) { $related_product = wc_get_product($related_product_id); echo $related_product->get_name(); } } add_action('woocommerce_after_single_product_summary', 'custom_related_products', 20); Note: Always back up your site before making any changes to the code.
Best Practices for Adding Related Products
- **Relevance**: Ensure the related products are genuinely relevant to the main product.
- **Diversity**: Offer a mix of cross-sells and upsells to cater to different customer needs.
- **A/B Testing**: Test different related products strategies to see which ones convert better.
Conclusion
Adding related products in WooCommerce is a powerful technique that can drive sales and enhance customer satisfaction. Whether you choose to use WooCommerce’s built-in capabilities, leverage plugins, or implement custom code, the key is to ensure that the related products add value to the customer journey. By following this comprehensive guide, you can effectively showcase related products in your WooCommerce store, boosting both user experience and your bottom line.