How to Hide Price in WooCommerce: A Comprehensive Guide

When running an online store using WooCommerce, there may be instances where you want to hide prices for certain products or categories. Whether you’re looking to encourage customer inquiries, keep your pricing strategy confidential, or offer exclusive deals to specific user groups, WooCommerce provides flexible options to manage how prices are displayed. In this comprehensive guide, we’ll explore several methods to hide prices in your WooCommerce store effectively.

Why Hide Prices in WooCommerce?

Before diving into the how-to, let’s first understand the reasons why you might want to hide prices in your WooCommerce store:

• Encourage Customer Interaction: By hiding prices, you can prompt potential buyers to contact you directly, opening a channel for personalized communication.
• Exclusive Pricing Strategy: Offer special prices to specific user groups, such as members or wholesale customers, without displaying them to the general public.
• Market Research: Test customer interest in a product without revealing the price upfront.
• Pre-Launch Strategy: Keep pricing confidential during a product’s pre-launch phase.

Methods to Hide Prices in WooCommerce

There are several ways to hide prices in WooCommerce, ranging from using built-in settings to employing plugins or custom code. Let’s explore these methods:

1. Using WooCommerce Settings

WooCommerce does not provide a direct setting to hide prices out of the box. However, you can achieve a similar effect by requiring users to log in to view prices. Here’s how:

• Go to WooCommerce > Settings.
• Click on the Accounts & Privacy tab.
• Enable the option “Allow customers to create an account on the ‘My Account’ page”.
• Use a plugin like “Catalog Discover insights on How To Edit Woocommerce Checkout Mode” to restrict price visibility to logged-in users.

2. Using Plugins

Plugins provide a user-friendly way to manage price visibility without needing to edit any code. Here are some popular plugins:

#### WooCommerce Catalog Mode

• Install and activate the WooCommerce Catalog Mode plugin.
• Navigate to WooCommerce > Settings > Catalog Mode.
• Enable the catalog mode, which will hide prices and add-to-cart buttons.
• Customize settings to display a custom message instead of the price.

#### WooCommerce Members Only

• Install and activate the WooCommerce Members Only plugin.
• Go to WooCommerce > Settings > Members Only.
• Set rules to hide prices from non-members.
• Customize the login and registration process for exclusive access.

3. Using Custom Code

For those comfortable with coding, adding custom snippets to your theme’s `functions.php` file can effectively hide prices:

#### Hide Prices for Non-Logged-In Users

To hide prices from users who are not logged in, add the following code to your theme’s `functions.php`:

 add_action( 'woocommerce_init', 'hide_price_for_non_logged_in_users' ); 

function hide_price_for_non_logged_in_users() {

if ( !is_user_logged_in() ) {

remove_action( ‘woocommerce_after_shop_loop_item_title’, ‘woocommerce_template_loop_price’, 10 );

remove_action( ‘woocommerce_single_product_summary’, ‘woocommerce_template_single_price’, 10 );

}

}

#### Hide Prices for Specific Products

To hide prices for specific products, use this snippet:

 add_filter( 'woocommerce_get_price_html', 'hide_price_for_specific_product', 10, 2 ); 

function hide_price_for_specific_product( $price, $product ) {

if ( $product->get_id() == 123 ) { // Replace 123 with your product ID

$price = ‘Contact us for price’;

}

return $price;

}

4. Conditional Logic with User Roles

To hide prices based on user roles:

• Install the User Role Editor plugin.
• Create a custom user role.
• Use the following code to hide prices for a specific role:

 add_filter( 'woocommerce_get_price_html', 'hide_price_for_specific_role' ); 

function hide_price_for_specific_role( $price ) {

if ( current_user_can( ‘your_custom_role’ ) ) {

return ‘Contact us for pricing’;

}

return $price;

}

SEO Considerations

While hiding prices can be beneficial, it’s crucial to ensure your site remains SEO-friendly:

• Maintain Content Richness: Even if prices are hidden, ensure product descriptions and metadata are rich and informative.
• Use Alt Text and Descriptions: For images or buttons replacing prices, use descriptive alt text to aid SEO.
• Avoid Keyword Stuffing: Naturally incorporate keywords like “hide,” “price,” and “woocommerce” into product descriptions and headings.

Conclusion

Hiding prices in WooCommerce can be a strategic move to enhance customer interaction, maintain exclusive pricing, or prepare for product launches. Whether you choose plugins, custom code, or a combination of both, you can tailor your WooCommerce store to fit your business needs. Always remember to balance your strategies with SEO best practices to maintain visibility in search engines.

By following this guide, you’ll be well-equipped to manage price visibility in your WooCommerce store effectively. Happy selling!