Main keys for good filtering are:
- Where to place a filter bar
Almost 70% of customers focusing their attention on the left part of the page. There is the main cause, why the leading retailers put their faceted search on the left. By the way, the top of the page is the second most viewed place, so, use it for category placing.
- How to present the most relative filters and not overload customers
Putting too many different options to filter all assortment can overwhelm the customer. To prevent this use only really necessary filters: make small research, and check how it implements in your competitors, or even organize a focus group.
There are 3 the most popular ways to display filters among major retailers:
- All filters at once – do not recommend
- Adding a scrolling within each filter type – do not recommend
- Present only filter titles without selecting options or truncating filtering values (display a few options and a link “see more”) – the best choice.
The last variant gives users the opportunity to make an overview of all existing filtering types. And only, if they found the most preferred, they could see all the available options. Read more tips in the
Complete guide to product filtering.
