Over the past years, we have witnessed the rapid growth of mobile marketing, its traffic, and conversions. Today it is hard to overestimate the mobile influence on e-commerce. In late 2015 the very first time the mobile traffic surpassed desktop. And now the trend is being maintained. Nevertheless, not all retailers even have a mobile marketing strategy. Although, it has a lot of similarities with the desktop strategy, at the same time mobile strategy has important differences. Today we will reveal all these points.
Mobile market overview
First up, we want to start with a quick mobile market overview and show you the last statistics.
- Users spend more than 5 hours a day on their smartphones
- 52.2% of all worldwide online traffic was generated by mobile devices in 2018
- 61% of all emails in the USA was opened on smartphones in 2017
- 95.1% of all Facebook users access to the social network through mobile devices
- 69% of the media time customers spend on smartphones
- People tend to search the information on the mobile: Google drives 95% of mobile search traffic
- 68% of all companies have already integrated the mobile marketing
The main purpose of the mobile optimization is to provide the smoothie experience for visitors who access your site from mobile devices
And the last point here is that “83% of mobile users say that a seamless experience across all devices is very important”. This data is very important because it allows you to make informed and rational decisions about your brand’s mobile presence.
Google’s Mobile Test tool
The main purpose of mobile optimization is to provide the smoothie experience for visitors who access your site from mobile devices. It consists of a lot of different parts like SEO optimization, website design, the structure, page speed, and others.
Make your site responsive
Responsiveness is a basic rule for mobile optimization. It is where all begins. Responsive design detects the mobile devices and adjusts all the website’s layouts to it. So, check all the plugins you use for this feature.
Note, that all WooBeWoo plugins are fully responsive.
Mobile site design
There are the most basic rules:
- Use HTML5 instead of Flash
- Forget about pop-ups, they work only on the desktop version
- Do not use small elements, the minimum size is 1 cm x 1 cm
- Minimize the levels of navigation involved
- Keep content for a minimum
- Make sure that you created a mobile and short URL.
Also, we recommend you to design for the Thumbs, meaning creating interfaces that are the most comfortable to use within our thumb’s natural, sweeping arc. To identify thumbs area, see the picture below.
Checkout and login pages
There are the pages where marketers make the most mistakes, overwhelming customers with a lot of fields. You should minimize the inputs in forms. Place the Call-to-action buttons on the top of the screen.
Remember that people who search in mobile devices use much smaller queries than on the desktop. So, you need to check the keywords and keywords phrases which you use on your site.
How to check whether my site is mobile-friendly
In order to check if your site is mobile-friendly, please, use Google’s Mobile Test tool. For this:
- Follow the link
- Enter in the search bar your website URL
- Wain a few seconds
Google’s Mobile Test tool: enter the URL
Then, you will see the result. If you have some issues, the platform will display them. But if all is good, the tool will display a message like the one below.
Google’s Mobile Test tool: results page
So keep an eye out for this trend and check the basics of mobile strategy optimization.