What determines the success of an online restaurant with buyers/guests? There are many factors, and each of them is important in its own way. Success is determined by a combination of advantages: a visually attractive site, fast delivery, favorable order conditions, delicious food, in the end. And, of course, usability. Everything should be doubly perfect in this case. If the buyer stops and thinks about the order at least 1-2 places along the way from the main screen, and to the final order button, then he will leave the site with a high probability.
Why is that? The exactingness of the average customer of online stores as a whole has risen to exorbitant heights, and the new potential clients are not ready to order anything even with a second hitch and a slight sense of discomfort. And there are too many rivals in big cities. A lot of them offer decent and attractive food. You need to fight for attention in all available ways in this niche. The user experience should be perfectly smooth. This is an important key to the success of an online restaurant.
One of the key usability issues is a convenient, comprehensive, and informative presentation of the menu. (Product Table WordPress plugin is the perfect solution to cope with the task described above.) But let’s look at the whole problem first.
Menu page as the basis for the perfect user experience
So, the key to this statement is the menu page. It should be clear, understandable and equipped with all the tools for selecting and ordering food and drinks. The menu compiler needs to calculate all the user behavior models so that the person completes the order.
Important things: attractive food photos, clear descriptions, order button, technical serviceability of all functional elements of the page.
Absolutely important thing: visual presentation of the menu according to the specified parameters.
Sorting tools are a clickable list of categories and search strings. An example is below.
It’s time to move on in terms of convenience. Is the person a vegetarian? Let’s show him all the vegetarian dishes of the restaurant. Or is he interested in fish dishes? Let him see snacks, salads, soups and main dishes with fish ingredients. Or just see all the dishes with tomatoes.
Special sorting plugins will help to cope with these issues.
Sorting plugins that help to create a menu page
The idea is simple. You need to customize the restaurant menu page according to the specified parameters. Plugins are characterized by a fairly simple integration with WooCommerce, and this allows you to transfer an assortment with all product categories and attributes quickly. It is all about images, descriptions, prices, and so on.
Offline Restaurant Plugin
By the way, there are two options for presenting the menu. We spoke originally about online delivery. However, there are also offline restaurants and cafes with websites. They only need a static menu in a convenient readable format. Sorting by categories is a convenient tool fоr adding.
The example can look as follows.
Filter by category, search string, lines with graphic and text information about dishes and nothing more. Such a plugin needs to contain any number of items from the menu. The plugins of this type (that are available today) can be used not only for the menu, but also for the storefront of any store in principle.
But we need more than just a list of dishes. Therefore, we consider the option with online delivery in more detail.
Restaurant plugin with online order
Check the solution that allows you to connect an online ordering system to the menu: WooCommerce Product Table plugin. Initially, you need to have WooCommerce configured on your WordPress site with food and drinks that are added as products. This allows you to integrate data into the plugin for further work on creating an online order menu.
The user can choose product categories to display.
There is also a flexible visual setting for all elements of the table. You can change the text size, fonts, photo size, visual representation of the order button and the color palette as a whole. This means that the interactive menu can be customized in accordance with the corporate design of the restaurant (and its website).
All data can be edited inside the plugin. There are no restrictions on the number of categories and positions from the menu. For example, you can place 5 categories (snacks, salads, main dishes, desserts and drinks). The user will be able to sort them to see certain dishes according to the category: all drinks available here as an option. If the person wants to see the drinks cheaper than $5, the solution would be a click on price sorting option.
Or you can have the user collect the ingredients for pizza in a few clicks. A person gets exactly the food he wants, and it takes only a few seconds without having to talk to the operator on the phone.
The number of such combinations is limited only by your needs, and online clients will only thank you for such opportunities.
One glance is enough to understand how these plugins are:
- Encourage the site visitor to visit the restaurant offline;
- Increase the chance of ordering food delivery online.
The developers emphasized simplicity and visibility. This is important for motivating a “hungry” guest. These WordPress restaurant menu plugins take the compilation of a restaurant or cafe menu page to a new level of information perception convenience. You’ll receive an additional advantage over less efficient competitors.