There are a lot of different products you can sell online. But which one to choose? How to find your niche? At first sight, it may sound easy, but, believe us, many entrepreneurs have issues with it. So, in this article, we tried to collect all the ways that can help you to find trending products to sell online. And even if you already have a successful online store, we are sure, that you can find some interesting ideas to extend your assortment. Ready to get started? Keep on reading!.
Google trends
Google trends is one of the most popular tools that marketers and entrepreneurs use to follow the trends. It shows how popular is the searched keyword based on a total search volume. Users can choose any date, even in 2004. Moreover, Google trends also displays the regions, countries, and cities where the product is the most popular.
Google Trends
Attention! Google Trends doesn’t show the number of requests, instead, it shows:
“Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term”
Trend Hunter
Trend Hunter is a platform that tracks the trends of different industries:
- Fashion
- Tech
- Life
- Culture
- Design
- Ads, etc.
Unlike Google trends, it doesn’t show the statistics by countries or regions. In spite of this, Trend Hunter is a great source of inspiration, viral news, and pop culture.
Trend Hunter
Online marketplaces
Exploring products that are popular on the top marketplaces can become your secret weapon in a trend hunting. Start from these sites:
Usually, all products are sorted by the categories as an example given below
eBay top selling products
Trend Publications
If you want to keep up with trends and know exactly which industries are on top, we recommend you to subscribe to trend publications. Of course, they do not give you direct product ideas, instead, they can help you understand consumers’ buying patterns
Search for influencers
Influencers are also a good way to find trending products early in the game. Find those that your target audience is paying attention to. Then, you should analyze what kind of products they are advertising and using. Besides, pay attention to brands that they are working with. It will help you to understand what products are trendy among your target customers.
All in all, finding trending products to sell online is an interesting and long-term process, which involves knowledge in the economic, psychological, and statistical fields.