Increasing customer comfort using Ajax Product Filter

September 9, 2020

For sure you have wondered many times about how to make the process of searching for a product most comfortable for your client? After all, more and more often you see how customers entering your website do not find the product they need and subsequently leave it. And most likely you are racking your brain why they never reach the page with the very desired product.

Of course, the main reason for this phenomenon is that more often the owner of a WooCommerce online store does not provide the client with an effective tool for searching and filtering products. In other words, this makes finding the goods in this store uncomfortable for the user, after which he will simply leave for a more comfortable place. Of course, comfort consists of many factors, and if they are ideally matched to the unique style of your store, then you are definitely doomed to success.

So, what is user comfort and how can you improve this metric with Ajax mode? Continue reading this article, where we will try to explain everything as informatively as possible.

Is there any comfort in buying in an online store?

Of course, comfort is one of the most powerful reasons for shopping online. Why is should be wrong to choose a new book while sitting in an easy chair and drinking tea? No other form of shopping offers this convenience. Let’s imagine. The process of buying a product in an offline store involves several stages: you need to get ready; get to the store either by car or by public transport; spend money on tickets; then find the desired product in the store; bump into a store manager who may be tired or not entirely friendly; pay for the purchase and then go back home, maybe with a rather heavy package or box. When buying online, no matter how heavy the product is, you do not need to worry about how it gets to your home. The store’s delivery service will take care of this. In addition, while the goods will be completed and delivered, you can safely do your household chores.

Therefore, such a concept as the user’s comfort is, in fact, one of the most important elements of this business, which requires a lot of your attention.

Is there any comfort in buying in an online store?

How to improve user’s experience with AJAX mode?

By purchasing goods online, the buyer saves himself from such an irreversible loss of nerve cells and time. To make a purchase, you just need to select a product, fill in the order field, and make a payment, no queues, convenient service. But is it all that easy? Have you noticed how long the page refreshes while filtering products? Probably not, it usually takes 1-3 seconds, but if the update time is multiplied by the number of times the filter is clicked before you find exactly the product you were looking for, this is already a quite long time for waiting.

WooCommerce Product Filter by WooBeWoo allows you to filter WooCommerce products in a neat filter. The plugin has its own instant search, sorting, and AJAX filtering options. This is great for enhancing your online shopping experience.

The best part is that the search, sort, and filter options are incredibly easy to use. Customers can filter products as they wish by clicking on any filter item. It also gives you full control over which products you want to include, allowing you to filter hundreds (or even thousands) of products without having to refresh the page. The WooCommerce Product Filter is AJAX, which means:

  • The filtering results are displayed here, and not on a separate page.
  • Filtering results are displayed without refreshing the page, so it’s faster than the filter button or auto filter.

Ajax Product Filter

How to set up instant filtering and search for WooCommerce products?

It is very important to have a reliable filter in your online store. And the easiest way to get started is to use the powerful WooCommerce Product Filter by WooBeWoo filter plugin with the AJAX option. Below we will discuss how you can enable the AJAX, Instant Search, and Filtering options on your WooCommerce website without refreshing the page. For this guide, we will assume that you already have a WooCommerce store with some added products.

Step 1. Installing the WooCommerce Product Filter plugin

First, install the WooCommerce Product Filter plugin.

To do this, go to plugins-> add new -> find the plugin Woocommerce Product Filter by WooBeWoo-> click install and activate.

Step 2. Create a product filter and configure all options

Now when the WooCommerce Product Filter search plugin is installed and activated on your website, you can decide which filters to include. Choose filters to help your customers: find the products they are looking for, such as product name and SKU. Find out everything they need to make a buying decision, such as product color, price, or rating. Here’s what you need to do: Go to WooCommerce Product Filter → select the filters you want and click “add”, configure all the options for the selected filters, and go to options.

Step 3. Enable the AJAX option

At this point, go to options → “main” and click Enable Ajax. This option enables the Ajax search. Filtering products and displaying results in the browser will run in the background without a full page reload.

Enable the AJAX option

Now your customers will be able to filter products comfortably, and without refreshing the page, regardless of whether you use the “filter” or “auto filter” button.


AJAX-based product filter options are essential for WooCommerce stores as they create a user-friendly interactive search. First, it loads search results on the same page without refreshing it. This improves the customer experience with your online store and makes the buying process more intuitive.

Still have questions? Read our detailed documentation or contact us, and we will be glad to answer your questions.

Leave a Reply

Your email address will not be published. Required fields are marked *

Buy Now Bundle and save over 60%

Buy now