Business may be oriented to the target audience, which includes only women or men, but as usual, it is assorted and contains people of both genders.
Marketing psychologists have learned some algorithms and specifics for both of genders while purchasing. Taking these recommendations into account, you can formulate the content in a way encouraging for purchase.
Let’s look through some recommendations and practices of selling to women.
Make Reviews and Recommendations field more sapid
Don’t forget that women are meant to be paying attention to review much more often when deciding to make a purchase. Therefore, adding beautifully designed recommendations to the general content plan of a page would help them to decide.
It wouldn’t take a lot of time and efforts, just formulate a scheme for users to leave a review in social media and give a permission for publishing a link to their personal page. Thus, you will receive not a post with a personal, not anonymous recommendation, and even nobody will like to write to a real person with questions, it will be looking much more solid and serious.
Highlight your Discounts and Offers
Sale promotion on Debenhams.com
Women more actively respond to discounts and clearances, buying even goods they honestly don’t actually need (in contradistinction to men, who are acting more rationally in this vein). If you formate discount system correctly and highlight information about sales on your main and products pages, you are getting a big chance to increase the number of sales exactly due to female auditory.
Use colors and words to create the appropriate atmosphere
Charming example of atmosphere creating using skyey and gold colors / “gram worthy” collocation at boohoo.com
For ladies, it’s important to feel the auspicious atmosphere, that’s why you need to use subdued “female” colors while designing your ads and design – violet, pink, coral, red, blue or outstanding photos of products against the white or grey background. Look at advertisements of female fragrances and makeup items – except mentioned colors, they are also using special words. Use more adjectives and words with “shades”: “royal”, “divine”, “delightful”, “feminine”, “tender”, “subtle” and so on.
Show the real use of the product
Example of ads with a bed in the childish coordinating interior at direct.asda.com
Let females descry a product – photos in “interior” will greatly work for this purpose. Try to fit items into concrete scenes, where it could be used: for a cuisinart it may be a cozy kitchen; for a figurine – place in a room with coordinating design. Try to form an impression of purchasing not just good, but also associated feeling or status.
Add detailed descriptions
If you are using offers like “1+1=3”, then addressed them to women, cause it’s them to tend to make purchases in advance. Similarly, girls are better reacting for cross-selling, because it’s more pleasant for them to buy 5 cheap items, then an expensive one. One more distinguishing female trait is buying lots of gifts, not referring to any special holidays. So, take a minute to mention your good may be the perfect gift, and you’ll collect some more Venus customers.
Attractive lipstick description by nyxcosmetics.com
Now, you’re ready to start creating a little singular girlish world in your online store. In next part of the topic series, we will discuss selling to MEN, so, stay tuned!